Te Rā was founded on passion and a love for New Zealand’s great outdoors. The parks, the beaches, the sea - and the long, hot days in the sun. Too much of a good thing can be bad for you though, and too much time in the sun can be harmful, particularly for children. To help make it better, the Te Rā brand was born.

We love what we do!

EYE PROTECTION + STYLE

Sunglasses are a 'must-have' for everyone in NZ!

Why choose us?

We are crazy about sunglasses!

What is Te Rā?